Launched nearly 60 years ago as a classic telethon, Show of Hearts is a beloved broadcast that raises awareness and critical funds for Variety – the Children’s Charity, supporting children with special and complex needs across British Columbia.

Since partnering with Variety BC, we have helped reimagine the broadcast by curating a fresh lineup of celebrated Canadian and international talent to introduce and tell the stories of inspiring children and families, perform, and lend their voices to spotlight Variety’s impact. This also included activating social media support from featured guests to generate awareness and build excitement for the broadcast date.

In 2025, our team welcomed a new production partner, Door Knocker Media, to help elevate the viewer experience ahead of Show of Hearts’ 60th anniversary in 2026.